First and foremost, the idea of simply creating viable solutions and even technical content is pretty easily understood by anyone who has an eager interest on the industry of business. Authors in this case are there to convey certain meanings and messages to the things that they are able to create. In contrast, the reader on the other hand would simply take in the message, and have their own interpretation be conveyed to their own understanding. This said idea could certainly be carried out to that of a role that a consultant would be able to bring to the table. Having that said, a number of professionals do make sure that they have their models followed in order to cater to the betterment of the client in the very end. If issues do make it seem impossible for you to keep up, then the viability for some co-creations may be taken into consideration in order to keep up with the collaboration that a creator and a consumer would have in their own marketing perspective.
While yes, there may be other ways to do it, you would also want to make sure that you stay updated and innovative with the approach and platforms that you use for the desired goals that all parties that are involved are aiming towards to. This way, both authors and readers, creators and consumers, or even buyers and sellers would get the cooperation that they want in order to create a service or product that would both appeal to the masses and also be viable to the industry’s market as well. Inviting those that are in the receiving end within the creative process would only make the idea of ownership that much viable to the mass demographic.
Every person in fact takes pride in the things that they are able to do. The idea of simply having ownership of that idea grants somewhat of a lighter feeling to the person who is able to get the rewards that they deserve for their own betterment. Customer co-creations would certainly make it plausible for parties to gain that sense of ownership to the things or content that the sender would be able to give out, which in reality, sets itself as the catalyst for that of ownership mentality. What this seeks to accomplish is that of the inclusivity that the brand would be prioritizing to make themselves be more viable to the intended target customer base. It is just like when parents take great pride in you, wherein they would have the urge to frame your achievements and just post them all around the house. There is no sense for the parent if the achievements of others would be put up instead of that of their own blood. This is the logic that customer co-creations are essentially putting out to you to your own consideration.